About

Raazab was not built in a boardroom. It was built from a question that kept coming back: why does something this extraordinary remain so invisible to the world?

Indian craft is not a category. It is centuries of accumulated knowledge, passed down not through institutions but through hands. A weaver who learned from their parent, who learned from theirs. An embroiderer who has spent thirty years perfecting a stitch that most people will never stop to notice. These are not daily wage workers. They are artists, and they deserve to be seen as exactly that.

Many of them continue anyway, even when the money does not come. Because this is not just what they do. It is who they are.

Raazab exists to change what their work is worth, not by reinventing it, but by putting it in front of the people who will truly value it.

We are building an artisanal brand across apparel, accessories and home decor, rooted in the crafts of India and designed for the world. As we grow, we will bring more crafts, more communities and more stories forward, weaving Indian artistry into contemporary silhouettes that speak to a global eye without losing what makes them irreplaceable.

This is our second attempt at building something like this. The first taught us that the product alone is not enough. The story has to come first. The belief has to come first. The people behind every stitch have to come first.

We work closely with artisans to present their art to the world.